The Barenthal factory was founded in 1947 in a small town called Barenthal in eastern France. The bear in the logo comes from the coat of arms of the town, "a black bear, passant silver, chapé-ployé of gold to the star of dexter gules", symbolizing the name of the village "Bear Valley" For locals, bears symbolize high trust and power commitment. Most of the ancestors of local people came from Germany across the Rhine River. The people who are fluent in German and French, adhering to the Germans' prudence, excellence and the romantic feelings of the French, make Barenthal's products unique and become a well-known unique brand in the European market.